Saturday, March 26, 2011

Juliette Hogan Designer....Botany's Desires Wish List

after completing a bachelor of design (textiles) degree in wellington 2001, juliette spent time working for chris and helen cherry as their design assistant. She then went on to win the karen walker/steinlager ‘dare to be’ scholarship: her prize was to complete a senior year at parsons school of design, new school university, new york, arguably one of the world’s top two fashion design schools. while in new york, juliette completed an internship with rebecca tailor’s design team.

in 2004 juliette established her own label, making waves instantly with her ability to blur the line between classic femininity and contemporary fashion. her clean minimalist approach to tailoring, along with her careful selection of textiles, textures and colourations make for functional yet beautiful garments. each piece is modern yet shrouded in a timeless quality, making it able to surpass the seasons.

above all juliette’s collections are sensitive to simplicity of form and are infinitely practical. her dedication to quality, style and femininity and her coolly sophisticated design sense ensure that her collections will continue to be anticipated and celebrated with each new season. her collection was once described as ‘quietly sophisticated clothes that well mannered girls want to wear’; and that’s juliette hogan to a tee.

2007 saw juliette open her flagship store on ponsonby road in auckland. 36 months later the label continues from strength to strength, with juliette showing for the 5th consecutive time at new zealand fashion week with a show last year that was dubbed her best yet with rave reviews.

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