Saturday, March 26, 2011
Juliette Hogan Designer....Botany's Desires Wish List
in 2004 juliette established her own label, making waves instantly with her ability to blur the line between classic femininity and contemporary fashion. her clean minimalist approach to tailoring, along with her careful selection of textiles, textures and colourations make for functional yet beautiful garments. each piece is modern yet shrouded in a timeless quality, making it able to surpass the seasons.
above all juliette’s collections are sensitive to simplicity of form and are infinitely practical. her dedication to quality, style and femininity and her coolly sophisticated design sense ensure that her collections will continue to be anticipated and celebrated with each new season. her collection was once described as ‘quietly sophisticated clothes that well mannered girls want to wear’; and that’s juliette hogan to a tee.
2007 saw juliette open her flagship store on ponsonby road in auckland. 36 months later the label continues from strength to strength, with juliette showing for the 5th consecutive time at new zealand fashion week with a show last year that was dubbed her best yet with rave reviews.